Premium beer brand, Heineken, has announced that it would be partnering and sponsoring major events in 2020, spanning the movie, sports and fashion industries
Making this announcement at an exclusive media briefing at the Heineken House in Lagos, the brand’s main executives unveiled plans to bring the latest James Bond movie, ‘No time to die’, to Nigerians with a special premiere that would be taken round certain cities in Nigeria.
The brand will also be staking a claim with major investments in Nollywood this year.
Furthermore, they announced sponsorships for Euro 2020, Formula 1 and the Design Fashion Africa, a fashion reality show currently making waves across the continent.
Heineken, which has enjoyed a fruitful partnership with the UEFA Champions League lasting over a quarter of a century, has built on its successful association with UEFA by signing a further sponsorship agreement to become the Official Beer Partner of UEFA EURO 2020.
The deal means that Heineken will be a partner both of Europe’s most prestigious club competition – the UEFA Champions League – and of one of the world’s most prominent national team tournaments, the UEFA Euro.